June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
You need affordable solutions, a dynamic approach, and connect deeply with your target audience. Plus, you’d like aftercare support. Trust The Small Business Brand Communication Experts.
Our strategy agency delivers communication plans and strategic messaging to make a difference. COG Strategy clients use our brand messaging and brand communication services in strategic brand campaigns and corporate marketing material.
Our studio professionals are specialists in understanding how traditional and new age communication platforms are both relevant today. We research extensively how our clients consumers and audience responds to their brand communications now, and what we’d expect them to do with the work we deliver. We then build strategies to ensure we get the required outcome.
COG Strategy use our extensive brand experience and fresh minds in combination with our clients concepts, ideals and briefs to provide solutions that work across print channels and digital channels. We’re all about delivering work that creates strong connections between our clients business and brand.
We know it’s critical to communicate clearly and strategically in marketing communications. The planning phases in our approach identify and encompass our client’s brand’s key communication objectives, brand audiences, brand and campaign messages. Our expertise runs through initial research and content work up through to the final go to market strategy and communication deck.
Our brand communication services include the development and implementation of content calendars, budget forecasting and budget planning. We can execute the entire campaign and comms planning if desired.
While brand communication and messaging for strategic marketing campaigns needs to target customers and new prospects, it doesn’t hurt to consider brand and business stakeholders either. They are a brands best fan and ambassador. Getting the internal team on side and engaged in the brand communication projects is something COG Strategy almost insist.
COG Strategy are expert strategists. We develop and executing dynamic brand and marketing communication campaigns, and as we’re the strategic arm for the COG Branding Group our clients often have their strategy projects flow on through to COG Design and COG Digital for activation, deployment and campaign post analysis. It ensures our through the line support fosters brilliant brand communication strategies and quality control.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.
Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.
Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.
Let’s embark on this exciting journey, hand in hand!
