Content Strategy

The COG Strategy agency loves a digital content strategy, it builds a better brand.


It’s no fun to have your branded content all over the shop. Treating your content like it’s cheap is detrimental to your business. Handle your content in a reactive manner will eventually come back and bite you. Don’t kick around, rehash, rebadge or churn over your content.

Digital content deserves a strategic considered approach to it’s development and its deployment. Why? Because your business depends on it. COG Strategy develop all types of digital content strategies for all types of clients doing business and communicating their products and services online. We’re experts in creating and executing dynamic digital content strategy which pursue online success.

Content Strategy

Our studio creates and delivers useful content strategies that are used in online campaigning. We know where our clients need their content to perform the most, and we set strategies to make sure this happens.

We offer processes and tools required in the research, development, and implementation phases of building a content strategy. Our strategists are great at sharing case studies to reveal how we examine the positive and negative impacts of good and bad content strategies on small and large businesses.

Our team are experts at showing our clients teams how they’ll encounter content development and management roadblocks and best how to navigate away, around and over them. All content strategies will need to evolve, some quickly and others not so rapidly, it all depends on the business and its required communication. As we mentioned we customise our strategies for all our clients.

COG Strategy understand our clients often struggle with content for their website and social channels. Our approach is a step sideways in the strategic management of content before we charge off and begin generating more content. We make our clients take a quick breath, we discuss some thoughts and make it clear why more content won’t save your dire content situation.

A COG Strategy solution can be applied to many platforms and devices. As the evolution of technology continues to push boundaries, we’re continually reinventing and reshaping our approach. We build our strategies specifically for our clients businesses and brands. We custom build our content strategies with a meticulous and dynamic methodology.

We hit the ground running and focus on our clients current reality. What their online content situation looks like today, and what it’ll look like in 6 months time with the team and resources they have. We identify problems early on, we get an understanding of why our clients content and their approach to it is not so great. (…if it’s stinky we’ll tell you). We advise of the best solution which in the case of most of our clients content situations it’s a digital content strategy.

Our discovery phase takes in to consideration alignment, we audit extensively what has been done before, we take analysis of channels, competitors and challenges. The nuts and bolts of our content strategies are realised within the Strategy Core (sounds serious because it is). Obviously an integral part of our strategy is the content itself, the fruit, the money, the king of the online environment. One of the most important elements in our strategy phase is to consider the people, the ones who make it happen. Content success is achieved by our clients reaction to the content and how they respond.

Our success phases within building an awesome digital content strategy sees how we rationalise the persuasive tactics within it. We need to ensure we’re building a fan base of loyalists through our content strategy, we want our clients audience to be brand advocates post content engagement.

At the end of the day we make our clients brands the hero, we do this by building astute and dynamic digital content strategies that make sense and clearly deliver business success and brand equity.