Posts by Luke Sullivan

A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it’s intended audience.

COG Strategy’s rebranding strategy is done to make a company’s image more appealing to its target market while also being more effective and relevant.

A brand audit from COG Strategy involves a thorough evaluation of a company’s brand, including its advantages and disadvantages, possibilities and threats.

A digital strategy is a plan for how a company will use digital technologies, channels, and media to achieve its business goals.

A plan outlining how a company will accomplish its aims and objectives is known as a business strategy. COG Strategy provides a guide on Business Strategy.

Brand strategy is a long-term plan for the growth and management of a small businesses plan. COG Strategy provides a guide on brand strategy.

Since the start of the coronavirus pandemic, no doubt you’ve been keeping a close eye on how audiences around the world are turning to platforms like YouTube and Zoom etc.
All of the ways people are using online video to fulfil timely needs, whether it’s to cope with social isolation, replicate essential services, indulge their passions, or simply find community – is front and centre for many right now.

Let’s aim for better things in 2021, let’s aim for Business Survival and Sustainability. There’s an opportunity in this rubbish-of-a-year 2020. This year has largely sucked right? For many businesses it’s been torture and for families and individuals it’s been a horror show. Though it won’t be like this forever. (Cue 2021) Don’t squander the […]

COG Strategy is proud to be engaged as provider to the Small Business Digital Champions Project.

A key responsibility I have is to reaffirm business owners that you can easily be distracted from what actually works. What will always work are real conversations with people, like the chat I had with old mate in the surf.