June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
You need an affordable solution, the brand audit to provide clear insight and clarity on what the brand is worth, and identify how it performs in the market and what holds it back. Plus, you’d like a the brand audit to also offer a solutions path to discoveries made. COG Strategy is an experienced and trusted Sydney Strategy Consultancy. We offer a free briefing, start connecting your brand with business today.
Brand Audit solutions by COG Strategy Consultancy in Sydney. A comprehensive and precise review of an existing brand and business.
COG Strategy assist our clients in determining the strength of their brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Our Brand Strategists are located in Sydney, our approach is to determine which qualities of your brand are currently effective and which ones are not. We thoroughly examine a brand’s current position in the market and a review of its effectiveness.
Our clients are businesses that understand the power of brand and know that to make decisions on future brand activity requires planning and careful review. A COG Strategy Brand Audit is a thorough and proven process that makes astute assessments and calculations of the brands activity and position in the market it resides.
We work towards restructuring the identified parts of the business under review to produce better business results and build brand equity.
A strong brand enables your business to command a premium. It drives customer preference in buying decisions, a strong brand also builds customer loyalty which reduces the cost of sales and can be seen as a defensive strategy against your competition.
If company profits are declining and sales are not performing to the required level, a brand audit will assist in giving your marketing team insight into the brand’s impact and how it is performing in the market.
Though a COG Strategy brand audit can also be used when rebranding, developing a new business strategy, or for research, trend and insight projects.
A COG Strategy Brand Audit (Brand Review) is effectively a health check of the brand that has a key focus in identifying and addressing problems areas with a net result of assisting the business in beaching tactical and chaining direction to address market changes, business growth, business decline and above all to grow the company bottom line.
Brands are important – they’re living entities with cycles and patterns of operation. When a business launches it has a brand whether on purpose of by default. There was excitement and promise at the time of launch and hope for it to grow.
There are many different stages of a businesses cycle and the same is for brand. Peaks and Valleys, crests and troughs. A brand audit by our Sydney Strategy Agency is a brand health check that assists your business monitor these cycles so it can create enough imd and space for the brand to make changes when the market and your customers say so.
Keeping your brand relevant and alive requires skill and know-how. COG Strategy understands when to reinvigorate or revitalise a brand and when to repair, and also when to discard and move on.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.
Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.
Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.
Let’s embark on this exciting journey, hand in hand!
