Brand Audit

The Brand Audit Service by COG Strategy Agency Sydney is a comprehensive review of an existing brand and business.

We thoroughly examine a brand’s current position in the market and a review of its effectiveness.

COG Strategy assist our clients in determining the strength of their brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments. Our Brand Strategists are located in Sydney, our approach is to determine which qualities of your brand are currently effective and which ones are not.

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Our clients are businesses that understand the power of brand and know that to make decisions on future brand activity requires planning and careful review. A COG Strategy Brand Audit is a thorough and proven process that makes astute assessments and calculations of the brands activity and position in the market it resides.

We work towards restructuring the identified parts of the business under review to produce better business results and build brand equity.

Brand Strength ensures profitability and drives an increase in company value. A strong brand enables your business to command a premium. It drives customer preference in buying decisions, a strong brand also builds customer loyalty which reduces the cost of sales and can be seen as a defensive strategy against your competition.

If company profits are declining and sales are not performing to the required level, a brand audit will assist in giving your marketing team insight into the brand’s impact and how it is performing in the market.

Though a COG Strategy brand audit can also be used when rebranding, developing a new business strategy, or for research, trend and insight projects.

A COG Strategy Brand Audit (Brand Review) is effectively a health check of the brand that has a key focus in identifying and addressing problems areas with a net result of assisting the business in beaching tactical and chaining direction to address market changes, business growth, business decline and above all to grow the company bottom line.

Brands are important – they’re living entities with cycles and patterns of operation. When a business launches it has a brand whether on purpose of by default. There was excitement and promise at the time of launch and hope for it to grow.

There are many different stages of a businesses cycle and the same is for brand. Peaks and Valleys, crests and troughs. A brand audit by our Sydney Strategy Agency is a brand health check that assists your business monitor these cycles so it can create enough imd and space for the brand to make changes when the market and your customers say so.

Keeping your brand relevant and alive requires skill and know-how. COG Strategy understands when to reinvigorate or revitalise a brand and when to repair, and also when to discard and move on.

 

  • If you would like more information about our Brand Audits call the Sydney Strategic Brand Agency today
    (+61 2) 9523 6007

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What is a Brand Audit ?

A COG Strategy brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.

Why do a Brand Audit?

A strong brand makes more money – it’s that simple.
The stronger your brand, the more powerful your business becomes, and this grows over time.

A brand with power brand can be inspiring, it can captivate and engage your audience and dramatically increase your companies worth and its profits. Strong brands are not left unattended, they have health checks to keep them on point.

A strong, consistent brand equals less money spent attracting new customers. A strong brand has the customers coming back to the business and it allows a premium price to be set for your goods and services. A brand with power encourages referrals and are consequently a critical part of the brand and its profitability.

A comprehensive COG Strategy brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long term future.

A brand audit by our Sydney Brand Strategists will identify both the company and the customer viewpoint in terms of:

• Business and brand resource strengths
• Value of the brand
• Awareness of the brand in the market
• Deficiencies of the brand
• New trends and market opportunities
• Outside threats
• New product development and future channels of profitability
• Competitive standing in the market
• Perception, image, reputation and attitude to the brand in the market
• Effectiveness of brand management efforts

Should You Audit Your Company Brand?

Immediately yes if your brand profitability is on the slide, or growing too fast.

Vision: Who is the brand and what is it striving to become? Where is the brand going?
Values: What does the brand stand for?
Concept: What business is the brand in and what niche does it reside in?
Differentiation: How is the brand unique? Does it have clearly definable USP?
Promise: What hopes, needs and desires does the brand satisfy it’s customers with?
Solution: What problems does the brand solve?
Benefit: What are the core brand strengths and advantages?
Position: How is the brand versus the competitors perceived in the market place?
Motivation: What compels people to buy and use the brands products and services?
Expression: What encapulates the way the business sells and provide the services?

Are your answers truly representative of how your company’s brand is perceived, performing and delivering itself in the market place? Don’t assume anything, we’ve seen the worst outcomes from this.

Do you really know what your customers think of the brand you manage, together with their needs, wants, loves, hates and aspirations ? You need to know these answers and more in order to grow your brand. And this is why a Brand Audit is so very important.

  • Don’t make any decisions until you Audit your Brand with Sydney’s leading Strategic Brand Agency (+61 2) 9523 6007

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