June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Your strategy partner needs to be affordable, understand promotional product marketing, and know how to activate in market. Plus, you’d like your promo strategist to have a team that can design, deploy and manage your promotional product campaign. COG Strategy is an experienced and trusted Sydney Strategy agency. We offer a free briefing, start connecting your brand with business today.
COG Strategy extend our services to our clients needing promotional strategy. Our clients find success in promoting their brands via our strategic promotional merchandise.
Our approach to promotional strategy includes both the promotion of our clients brand and the development and integration of promotional merchandise – you can visit COG Promo to check out the product range. COG Strategy is supported by COG Promotional Service, here a perfect synergy exists between strategy and product development. This business support ensures that our clients promotional campaigns are both strategic and a premium at the product level. When promotional products are used to support a broader promotional strategy it enhances and supports the development of brand recognition and brand recall, customer loyalty and brand exposure.
We know that the key to promotion is to build excitement. Our strategic approach to promotional campaigns generates special interest in niche categories against specific brand and business objectives. We’re experts at presenting information to our clients audience and customers in innovative and creative formats, channeling that excitement into campaigns and promotional products.
COG Strategy assist our new and old clients connect their promotional projects with real strategy. We make sure before an order for 10,000 promotional drink bottles has had a user analysis and expected behaviours research done prior to the product order phase. We’ve seen too many clients come to us with a storeroom filled with failed promotional campaign.
For many of our clients their promotional campaigns are the main method for both communicating with their market and also to acquire and support new customers. We know this can be a costly and short lived tactic, so our strategy ensures the campaign delivers success.
There are many elements outside of promotional merchandise itself that is relevant to any promotional strategy. Key marketing periods are often relevant in the framework to a strategic framework such as Christmas, Easter and State/National Holidays, and our four seasons offer another opportunity to tighten any promotional campaign.
COG Strategy integrate all types of promotional techniques into campaigns such as the items below. There are many more and we develop all promotional items to brief. Visit COG Promo to learn more about product items.
COG Strategy are passionate about helping businesses succeed through awesome promotional activity from any industry and sector. We’re the strategy team behind the COG Branding Group and we bring energy into your campaign.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.
Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.
Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.
Let’s embark on this exciting journey, hand in hand!
